The Theater title is already in play at the 5,000-seat entertainment venue at Resorts World Las Vegas. Virgin Hotels is well-advised to swap out that name as it moves to a March 25 opening of the resort, to avoid duplication and to keep in step with recent market trends of Strip venue partnerships. “But it’s important, too, to have a brand that makes sense for the resort’s vision.” “We could think a national or multinational brand,” AEG Las Vegas Vice President Bobby Reynolds says. AEG, of course, is weighing in on brand partnerships. The hotel is in a booking partnership with AEG Live at the premier concert venue. Virgin Hotels, generally, and The Theater specifically is embracing a balance of international, national and locals business. 15 resort reopening.īut stamping a title on a prominent venue is a process. That was during the event unveiling plans for the since-delayed Jan.

Richard “Boz” Bosworth, president and CEO of JC Hospitality, which owns Virgin Hotels Las Vegas, announced renaming plans in September.

The Joint name was taken down, as it is owned by Hard Rock International. (Chase Stevens/Las Vegas Review-Journal) Hotels Las Vegas is still seeking a plus-one at what used to be the Joint at the Hard Rock Hotel.įor now, the venue is named The Theater at Virgin Hotels Las Vegas. Fans cheer as Monolord performs at The Joint during Psycho Las Vegas at the Hard Rock Hotel in Las Vegas on Saturday, Aug.

Hard rock casino sold to virgin